Send the messy thing
Snap the notice on the fridge, forward the school email, or paste the group-chat message.
School newsletter — Term 3, Week 5.pdf
6 pages · uploaded from your phone
Making the invisible load visible
Stop carrying the whole household in your head.
Don't organise it. Send it to Held — a photo, a screenshot, a forwarded email, a voice note — and Held turns it into calendar events, tasks and reminders. You approve each one.
Create your account, upload one screenshot and see Held sort it out. No household setup required first.
Start your free monthFirst month free, no card up front
This is what Held actually does.
Held finds what matters
Dates, times, costs, what to bring, forms to return and who it applies to.
Book Week parade — Fri 21 Aug, 9.15 am · costume
Library books due — Wed 19 Aug
Gold coin donation — Friday
You approve. It's handled.
Approved items become calendar events, tasks and reminders — and can be assigned to anyone in the household.
Added to your calendar · reminder 2 days before
Costume task assigned to Daniel
Nothing is added until you tap approve
Example capture — a real school newsletter, sorted by Held
Family information arrives from everywhere.
- school newsletters
- group chats
- emails
- paper notices
- appointment letters
- sports apps
- invitations
- bills
- screenshots
- conversations
One person usually notices it, decides what it means, remembers the deadline, organises what is needed and checks that it happened. None of that work shows up anywhere. Shared calendars do not remove it — someone still has to read and enter everything.
Held begins before the calendar, and makes the invisible load visible.
How Held works
Send anything to Held
Upload a screenshot, photograph a notice, forward an email or record a voice note. No tidying up first.
Held finds what needs to happen
Held finds the dates, times, locations, deadlines, costs, items to bring, forms to complete and people involved.
Review and approve
You see exactly what Held found before anything is added. Approve, edit or dismiss each item — you stay in control.
Assign and share
Hand a task to a partner, family member or caregiver. Everyone can see who is responsible, without asking for help.
Follow up unfinished tasks
Was the form returned? The invoice paid? The costume bought? Held checks, then sends a weekly family briefing.
A six-page newsletter, read for you.
A parent uploads the school newsletter. Held reads all six pages and returns only what matters to this family — then waits for approval before anything reaches the calendar.
I found four items relevant to your family:
- Book Week paradeFriday 21 August, 9.15 amCostume required
- Library books dueWednesday 19 AugustReminder
- Gold coin donationRequired FridayPayment
- Student-free dayMonday 24 AugustCalendar
Approve each item, add it to the household calendar, and assign the costume task.
How We Held It
The work nobody could see, finally on the page.
Because Held sees who noticed a thing, who was given it and who finished it, it can show the household something a calendar never could — the shape of the load. No blame, no scorekeeping. Just the truth, once a month.
This month, your household completed 86 things together.
- noticed or initiated by Sophie54%
- noticed or initiated by Daniel29%
- shared or automated17%
Example household — not real data
What Held noticed
- Sophie created every school-related task, even when another person completed it.
- Daniel handled most pickups once they were assigned.
- Nine delegated tasks required a follow-up.
A small shift for next month
Would you like school notices to be shared automatically, with responsibility alternating each week?
Yes, alternate weeklyNot right now
Most family apps ask you to organise it first.
Every other tool starts once you have already read the newsletter, understood it and decided what matters. That is the part that costs you.
Don't organise it. Send it to Held and let Held organise it for you.
Childcare, kindy, primary, high school — and everything in between.
- Childcare and kindy families juggling rosters and sign-in sheets
- Primary school forms, excursions and casual clothes days
- High school assessments, sport and part-time work
- Neurodivergent households
- Separated or blended families
- Parents with irregular work schedules
- Carers supporting children and ageing parents
- Anyone who is quietly holding all of it
Pricing
Your first month is Held Family, free, with no card up front. After that you either keep going on Held Family, or drop back to the light free plan. Either way you keep everything you've captured.
Your first month
Free
all of Held Family, no card up front
Everything unlocked for 30 days. Nothing to cancel if you decide it isn't for you.
- Every Held Family feature, free for a month
- No credit card required to start
- After the month: keep the free plan, or upgrade
- Free plan = a few uploads a month, one adult — nothing you've captured is ever deleted
Held Family
$99
per year, or $12.99 monthly
For the household that runs on one person's memory.
- Unlimited uploads
- Shared household account
- Task assignment
- Recurring bills, renewals and appointments
- Household workload reporting
- Weekly family briefing
- Email forwarding
- Reminders, follow-up and calendar integration
Coming soon
Held Plus
$149
per year, or $19.99 monthly
For separated, blended or multi-carer families.
- Everything in Held Family
- Multiple households in one account
- Separated-parent coordination and handovers
- Per-household and cross-household reporting
- Document storage
- Advanced reminders and automations
Questions families ask
How is this different from a shared calendar?
A calendar only holds what someone has already read, decided and typed in. That reading and deciding is the actual work. Held starts one step earlier — you send it the messy original, and it works out what needs to happen.
Will it add things to my calendar without asking?
Never. Held shows you what it found and nothing is added until you approve it. You can edit or dismiss any item.
Is this only for primary school families?
No. Childcare rosters, kindy sign-in sheets, high school assessment calendars, appointment letters, sport, bills and ageing-parent care all arrive the same messy way.
What happens to our family's information?
Your family's information is private. It is only ever used to provide Held to your household. We never sell it and we never use it to advertise to you. You can delete anything, any time.
What does it cost?
Every household gets a full month of Held Family free, with no card up front — long enough to find your groove across a real school month. After that it's $99 a year, or $12.99 a month. If you don't upgrade, you drop back to a light free plan and keep everything you've already captured.
Send it to Held. Let Held organise it.
Held is open. Create your account in a minute, choose the plan that fits your family, and your first month is free — no card up front.
Your family's information is private. It is only used to provide Held to your household. We never sell it and we never use it to advertise to you.
Start your free monthNo card up front